How to write your first book

In my professional career, I developed many advertising campaigns for brands like Coca-Cola, Pepsi, Heineken, Volkswagen, IBM and many other global brands. I've worked in countries stretching from Egypt to Australia, and most places in between. I've written TV commercials with multi-million-dollar budgets featuring global music and movie stars. I've also done my fair share of writing long-form copy for things like press releases, HR manuals, websites, PowerPoint decks and brochures. The not-so-glamourous work of the corporate world. Early in my career, I studied writing and production. I wrote several screenplays and scripts for TV series. I studied screen-craft and writing at UCLA and did multiple film production courses. I've spent more days standing around on film sets watching cameras roll than I care to remember.