John Westwood

Gebundenes Buch

How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Beschreibung

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Autor

John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• 8th edition
• Seitenzahl: 200
• Erscheinungstermin: 3. Mai 2025
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 372g
• ISBN-13: 9781398619869
• ISBN-10: 1398619868
• Artikelnr.: 71579960