How to Start, Run, and Stay in Business
The Nuts-And-Bolts Guide to Turning Your Business Dream Into a Reality
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Die gründlich überarbeitete und aktualisierte Neuauflage der "Bibel" für Unternehmer: Der klassische Leitfaden zur Gründung und Führung eines kleinen Unternehmens. Mit klaren, nüchternen und praktischen Ratschlägen für Unternehmer zu allen Aspekten des Geschäftsbetriebs - angefangen bei der Finanzierung und Standortwahl bis hin zur Einstellung von Mitarbeitern, Lagerhaltung, Preisgestaltung und Führung von Geschäftsunterlagen. Diese Neuauflage enthält aktualisierte Informationen zur Kapitalbeschaffung, Personalverwaltung, Verbesserung der Kundenbetreuung, zu internationalem Vertrieb von Produkten und Dienstleistungen sowie zur Nutzung des Internet für Marketing, Vertrieb und Werbung.
A new 25th anniversary update of the entrepreneur's bible
For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources.
Material on legal and financial issues, international business,customer service, and state and federal tax regulations has beenfully revised. Plus, new charts, illustrations, questionnaires, andchecklists make the book more practical and useful than ever.Inside, you'll find world-class guidance on every vital aspect ofsmall business success, including:
_ Preparing a business plan
_ Finding the right location
_ Deciding on an ownership structure
_ Record keeping and taxes
_ Financing and capital
_ Inventory and distribution
_ Hiring and staffing
_ Managing and motivating people
_ Marketing and promotions
_ Risk management
_ And much more
In addition, a wealth of helpful resources covers all your outsideneeds, from attorneys and accountants to trade associations and Website designers. Whether your business is brick-and-mortar,mom-and-pop, home-based, or online, How to Start, Run & Stay inBusiness, Fourth Edition provides all the information you need tomake your entrepreneurial dream a reality.
For twenty-five years, entrepreneurs have relied on this friendly,comprehensive guide to the basics of successfully operating a smallbusiness. Now, this new Fourth Edition of How to Start, Run &Stay in Business completely updates the bestselling classic fortoday's entrepreneur. It features all the reliable, straightforwardadvice readers expect and also includes entirely new information ononline business and marketing as well as new Internetresources.
Material on legal and financial issues, international business,customer service, and state and federal tax regulations has beenfully revised. Plus, new charts, illustrations, questionnaires, andchecklists make the book more practical and useful than ever.Inside, you'll find world-class guidance on every vital aspect ofsmall business success, including:
_ Preparing a business plan
_ Finding the right location
_ Deciding on an ownership structure
_ Record keeping and taxes
_ Financing and capital
_ Inventory and distribution
_ Hiring and staffing
_ Managing and motivating people
_ Marketing and promotions
_ Risk management
_ And much more
In addition, a wealth of helpful resources covers all your outsideneeds, from attorneys and accountants to trade associations and Website designers. Whether your business is brick-and-mortar,mom-and-pop, home-based, or online, How to Start, Run & Stay inBusiness, Fourth Edition provides all the information you need tomake your entrepreneurial dream a reality.
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