How to Run an Annual Business Appeal

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How does your nonprofit organization's fundraising team approach the business community for support? Sadly, for many organizations, the answer is, "We don't!" For others, it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!). What's wrong with all these methods? In How to Run...