
How To Make It In Advertising
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Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money or simply fancy trying your hand at a job in one of the most powerful industries around then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference using the experience and wisdom of some of the industry's top people. You'll find essential ad...
Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money or simply fancy trying your hand at a job in one of the most powerful industries around then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead as well as the insider's view of the genuine pros and cons of each job from copywriter to account handler. Your new career starts here.