Jeff Berman

Broschiertes Buch

How Not to Fail

10 essential lessons from bringing 
100 startups to market over 20 years

Beschreibung

Too many good ideas fail. Let's fix that. Here are 10 essential lessons gleaned from bringing 
100 startups to market over 20 years. Because smart startups shouldn't fail for stupid reasons.

Autor

To date, Jeff Berman has created the original go-to-market strategies and campaigns for more than 100 startups. As far as we know, Jeff is the only marketing professional who studied astrophysics. After realizing what astrophysicists actually do, he left the University of Chicago for an advertising job at Leo Burnett in Chicago. Jeff worked at Ogilvy & Mather in New York and Mullen in Boston before launching Berman Creative in 2002.

Produktdetails

• Seitenzahl: 124
• Erscheinungstermin: 9. September 2024
• Englisch
• Abmessung: 229mm x 152mm x 8mm
• Gewicht: 240g
• ISBN-13: 9798990424326
• Artikelnr.: 71941313