How Marketing and Technology affect your life:
Yan Mendonça
Broschiertes Buch

How Marketing and Technology affect your life:

A case study about Apple

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It is known that for a company to be competitive, it must develop methods to create or strengthen the brand image, incorporating, in addition to technical qualities, the qualities that emphasize the relationship of the brand with consumers, that is, a set of subjective values associated with the brand image. To be competitive in today's market, organizations must not only meet desires and needs, but also offer products and services that are innovative and can surprise the consumer. With the accelerated technological advance of product development industries, many manufacturers offer the market...