Nicole Urban
Broschiertes Buch

How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation?

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Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, Hochschule Ruhr West, language: English, abstract: There has been a competition between food retailers for years. Due to the implementation of Amazon fresh and the delivery service of Rewe Lidl stands under pressure in the age of digitalisation. The company must therefore adapt to be able to withstand this due to the intensive use of smartphones and other devices by customers. For this reason, it is important that Lidl meets today's requirements for a modern Point of Sale (P...