Hospitality in Cameroon - A Case Study Approach
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The people's or service industry also called the hospitality industry highly depends on repeated customers for survival. Therefore building a long term relationship with customers can benefit the organizations for generating stable revenues regardless of the instability of seasons and at the same time, developing brand reputations through positive word-of-mouth of the repeated customers. In order to develop brand loyalty, different methods are currently applied by the lodging and food service sectors, such as membership programmes which give privileges and incentives to frequent customers. Thi...
The people's or service industry also called the hospitality industry highly depends on repeated customers for survival. Therefore building a long term relationship with customers can benefit the organizations for generating stable revenues regardless of the instability of seasons and at the same time, developing brand reputations through positive word-of-mouth of the repeated customers. In order to develop brand loyalty, different methods are currently applied by the lodging and food service sectors, such as membership programmes which give privileges and incentives to frequent customers. This book (hospitality in Cameroon- a case study in its own little way has come to add to the numerous textbook in this field but with a torch of case study coming uniquely from Cameroon.
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