Marcel Bieg
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H&M's Opportunity for Entering the Australian Apparel Market

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Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: HD (australisches Notensystem), Victoria University of Technology, Melbourne, language: English, abstract: H&M is a Swedish fashion retailer operating around 2,000 stores in 37 countries worldwide. Based on their internationalization strategy, that provides to open 10% - 15% new stores each year, they are always looking for new expansion opportunities. Our research and data analysis have shown that the Australian apparel market offers a constant growth in the next years. Besides ...