Heroes, Villains, and the Thrill of Professional Selling
Adrian Davis
Broschiertes Buch

Heroes, Villains, and the Thrill of Professional Selling

Your Guide to Directing a Winning Buying Experience

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Roll Camera: How to Sell Like a Movie Director When it comes to sales, it's easy to identify the heroes and villains, but Adrian Davis provides a compelling and detailed explanation in Heroes, Villains, and the Thrill of Professional Selling. Using relatable analogies that compare sales to cinematic superhero tropes, this book explains how to find success in your customer's stories instead of your own. Based on the principles of strategic account management, strategic selling, and the concept of "Co-Creating Value", this approach to engaging customers draws upon an ideal from the movie industr...