As co-founder and head of legendary PR company Savage & Best, Jane Savidge is widely credited as being the main instigator of the Britpop movement that swept the UK in the mid 1990s. During this time, Jane represented Suede, Pulp, The Verve, Elastica, Longpigs, Menswear, Marion, Ultrasound, Echobelly, The Auteurs, Black Box Recorder, and Kula Shaker, while also representing many other artists of the era, including The Fall and Jesus & Mary Chain. Jane Savidge is also the author of Lunch with the Wild Frontiers, which was published in 2019 to much critical acclaim. The Glasgow Herald hailed it as a "20th-century glitterball take on Machiavelli’s The Prince;" Q magazine praised it as "an eye-opening, read in one sitting autobiography". Classic Pop called it ‘by far the finest book on Britpop to date’, while Stylist magazine saw it as ‘fascinating, funny, and a tale of the messy, exciting and truly invigorating whirl that created an unparalleled moment in British music’.
