Herd Instinct

Understanding the Human Psychology of Collective Behavior

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Herd Instinct: Understanding the Human Psychology of Collective Behavior By Dave Karpinsky, PhD, MBA, PMP Why do smart, rational people often follow the crowd-even when it leads to disaster? From viral social media trends to financial market crashes, from groupthink in corporate boardrooms to mass political movements, the force that binds us is often invisible yet undeniable: herd mentality. In this groundbreaking and timely book, acclaimed author and behavioral strategist Dave Karpinsky explores the powerful, and sometimes dangerous, psychology of collective behavior. Discover the Science Behind the Crowd:The evolutionary psychology that wires humans to conform How social proof, cognitive biases, and emotional contagion override rational decision-making The mechanics of information cascades, echo chambers, and mass hysteria in the digital age How mob mentality shapes history-from the Salem Witch Trials, Tulip Mania, and South Sea Bubble, to the GameStop stock frenzy, Jonestown cult, and Arab Spring The role of media influence, algorithms, and online groupthink in spreading misinformation How to break free from the pull of the herd and reclaim critical thinking, independent judgment, and personal agency Karpinsky draws from fields like behavioral economics, social psychology, neuroscience, decision science, and sociology, offering readers a deeply engaging journey through the inner workings of group psychology and the psychology of crowds. Whether you're a leader navigating corporate dynamics, an investor riding market trends, a citizen in a polarized society, or simply fascinated by human behavior, Herd Instinct equips you with the tools to spot, understand, and resist the forces of conformity. Inside This Eye-Opening Book: ¿ A deep dive into the psychological roots of herd behavior ¿ Explanations of groupthink, social influence, and the bandwagon effect ¿ Analysis of how social media psychology manipulates fear, uncertainty, and attention ¿ Practical advice for resisting the urge to follow the majority and cultivating independent thinking ¿ Case studies from history and modern society that reveal how mass behavior shapes revolutions, cults, bubbles, and crashes Herd Instinct is a must-read for anyone who wants to understand the unseen force that shapes our world-and how to rise above it.

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Dave Karpinsky, PhD (ABD), MBA, PMP, Prosci, is a seasoned global executive, consultant, and author with over three decades of leadership in enterprise technology and transformation. With extensive experience delivering high-impact programs in over 60 countries, Dave has built a career at the intersection of business strategy, technology innovation, and operational excellence.Dave's expertise spans enterprise systems, digital transformation, and organizational change management. He has led complex, multimillion-dollar programs across industries such as aerospace, defense, manufacturing, life sciences, energy, finance, and public sector. His background includes senior leadership roles at firms such as Accenture, McKinsey & Co., SAP, IBM, KPMG, and BearingPoint. Known for rescuing challenged initiatives and building scalable governance frameworks, Dave has become a go-to advisor for C-level leaders facing high-stakes delivery.Fluent in four languages and culturally agile, Dave thrives in multinational environments, aligning global teams across diverse workstreams. He has directed mission-critical initiatives for Global 500 companies. His ability to bridge business and IT has enabled him to lead successful rollouts involving ERP, AI, CRM, data, analytics, cloud, and integration platforms.Beyond delivery execution, Dave is a respected thought leader and educator. He has taught project management, business strategy, and information systems at Lawrence Technological University, University of Phoenix, and Colorado Technical University. As an author, he translates deep industry experience into practical, actionable guidance for professionals navigating complex challenges.Dave holds an MBA in Technology Management, PhD in Information Systems, and maintains certifications in project management (PMP), organizational change (Prosci), and multiple SAP and Salesforce specializations. He is passionate about helping teams succeed in fast-changing environments and believes in building sustainable, resilient solutions that create long-term value.Outside of work, Dave enjoys world travel, astrophotography, and performance cars. He brings the same curiosity and precision to his hobbies as he does to his profession-always learning, exploring, and pushing boundaries.