Healthy and Beautiful From Head to Toe
Ionica OncioiuAnca Nedea
Broschiertes Buch

Healthy and Beautiful From Head to Toe

Reengineering of Ana Aslan Health Spa (product and market) in order to increase profitability

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The studied problem is how Ana Aslan Health Spa was able to develop different types of spa services and create a name well-known on the local and international market, generating incomes increases each year since its opening in 2004. Object of study is to analyze the product and the market of Ana Aslan Health Spa, our mission being the reengineering of the spa in order to increase profitability. Studied statistics of industry are the analysis with general worlwide trends and present situation on the balneary market in Romania we were able to show the rapid growth and potential of these service...