Produktbild: Health Program Management

Health Program Management From Development Through Evaluation

109,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.10.2014

Verlag

John Wiley & Sons Inc

Seitenzahl

384

Maße (L/B/H)

23,4/17,5/2,3 cm

Gewicht

612 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-118-83470-1

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.10.2014

Verlag

John Wiley & Sons Inc

Seitenzahl

384

Maße (L/B/H)

23,4/17,5/2,3 cm

Gewicht

612 g

Auflage

2nd edition

Sprache

Englisch

ISBN

978-1-118-83470-1

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: [email protected]

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Die Leseprobe wird geladen.
  • Produktbild: Health Program Management
  • List of Figures, Tables, and Exhibits xi

    Preface xv

    Acknowledgments xxi

    The Author xxiii

    Chapter 1 The Work of Managers in Health Programs 1

    Key Definitions 2

    The Work of Program Managers in Terms of Core and Facilitative Activities 7

    Core Activities in Program Management Work 7

    Facilitative Activities in Program Management Work 12

    Roles Played by Program Managers: The Mintzberg Model 17

    Competencies That Underpin Program Management Work 20

    Managing Health Programs Ethically 24

    Managers and the Success of Programs 29

    Appendix A: Example of a Health Program: The Global Health Program of The Bill and Melinda Gates Foundation 35

    Appendix B: Example of a Health Project: The Mass General Care Management Project 37

    Chapter 2 Developing/Strategizing the Future 39

    Developing the Underlying Theory of a Program 40

    Using Program Theory and Logic Models in Establishing and Maintaining Effective Stakeholder Relationships 42

    Developing/Strategizing Activity 44

    Situational Analysis: Determining a Program's Current Situation 45

    Reconsidering and Revising a Program's Current Situation 54

    Assessing and Controlling Performance to Achieve Desired Results 59

    The Link between Developing/Strategizing and the Performance of Programs 66

    Writing a Business Plan 67

    Planning for Interventions Undertaken by Programs 69

    Chapter 3 Designing For Effectiveness 81

    Creating Organization Designs 82

    Key Concepts in Formal Organization Design 83

    Application of the Key Organization Design Concepts 99

    Informal Aspects of Organization Designs 102

    Designing Program Logic Models 107

    The Staffing Process in Health Programs 109

    Chapter 4 Leading to Accomplish Desired Results 119

    Leading Defined 120

    Influence and Leading; Interpersonal Power and Influence 121

    Motivation as a Basis for Leading Effectively 123

    The Ongoing Search to Understand Effective Leading 139

    Toward an Integrative Approach to Effective Leading in Health Programs 151

    Chapter 5 Making Good Management Decisions 161

    Decision Making Defined 162

    Involving Other Program Participants in Decision Making 163

    Key Characteristics of Management Decisions and Decision Making in Programs 166

    The Decision-Making Process 168

    Chapter 6 Communicating for Understanding 203

    Communicating: Key to Effective Stakeholder Relations 204

    A Model of the Communication Process 208

    Barriers to Communicating Effectively 211

    Communicating within Programs 217

    Communicating with External Stakeholders 222

    Communicating When Something Goes Wrong 226

    Chapter 7 Managing Quality-Totally 237

    Quality Defined 239

    Measuring Quality 241

    Managing Quality 242

    A Total Quality Approach to Managing Quality 243

    Patient/Customer Focus 244

    Continuous Improvement 245

    Teamwork 254

    Chapter 8 Commercial and Social Marketing 269

    Commercial Marketing 270

    Social Marketing 270

    Commercial Marketing in Health Programs 271

    The Five Ps of Commercial Marketing 276

    Social Marketing in Health Programs 288

    Conducting Social Marketing Initiatives in Health Programs 289

    Ensuring the Success of Social Marketing Initiatives 294

    Ethics Considerations in Commercial and Social Marketing Strategies 295

    Appendix C: A Step-by-Step Social Marketing Process 303

    Chapter 9 Evaluating 309

    Program Evaluation Defined 310

    What Do Program Managers Evaluate? 311

    Program Theory and Logic Models 312

    Types of Program Evaluations 316

    The CDC Framework for Conducting Program Evaluations 318

    Standards in the CDC Evaluation Framework 319

    Steps in the CDC Evaluation Framework 320

    Index 341