Health Communication
Broschiertes Buch

Health Communication

Strategies for Developing Global Health Programs

Herausgegeben: Kim, Do Kyun; Singhal, Arvind; Kreps, Gary L.
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Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to...