Claudia Parvanta, Sarah Bass

Broschiertes Buch

Health Communication: Strategies and Skills for a New Era

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Beschreibung

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication. Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication. Key Features:- Explores media representations and consumption of health information and audiences defined by demographic and cultural factors- Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects)- Presents current, practical methods for the use of digital and interactive media in health communication interventions- Includes coverage of health disparities, women's health, and health literacy- Covers worksite health, school health, and healthcare-representing key industries where health communication skills are in demand

Autor

Claudia Parvanta, PhD, is a Professor in the Department of Community and Family Health, College of Public Health, and Director of the Florida Prevention Research Center, at the University of South Florida, Tampa, since January 2017. Between July 2005 and December 2016, she led the Department of Behavioral and Social Sciences at the University of the Sciences in Philadelphia where her research emphasized health literacy and culturally competent health communication. From 2000 to 2005, Dr. Parvanta headed the Division of Health Communication at the Centers for Disease Control and Prevention (CDC). She was central to the agency’s communication response to the 9/11 attacks, anthrax, and SARS. Before government and academia, Dr. Parvanta worked at Porter Novelli, a global social issues communication company. Dr. Parvanta has designed, managed, or evaluated health and nutrition social marketing programs in more than 20 countries. She is the 2016 recipient of the Public Health Education and Health Promotion Division of APHA’s Distinguished Career Award.

Produktdetails

• Verlag: Jones & Bartlett Publishers
• Seitenzahl: 324
• Erscheinungstermin: 10. September 2018
• Englisch
• Abmessung: 274mm x 229mm x 18mm
• Gewicht: 358g
• ISBN-13: 9781284065879
• ISBN-10: 1284065871
• Artikelnr.: 47739789