Headquarters Air Force Material Command Customer Relationship Management
Christopher B. Sullivan
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Headquarters Air Force Material Command Customer Relationship Management

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The purpose of this research was to determine what was important to Air Force Material Command's (AFMC) external customers. Specifically, this project sought to answer how customer relationship management (CRM) initiatives varied in the private and public sectors, and to determine an appropriate means of capturing and measuring this type of data. This research was guided by a previous thesis effort, which had established a segmentation methodology of AFMC's existing external customers. The research question was answered through a comprehensive literature review, and the use of survey methodolo...