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HARVARD BUSINESS REVIEW ON BREAKTHROUGH THINKING
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Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business R...
Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook. A Harvard Business Review Paperback.
Table of contents:
1. How to Kill Creativity by Teresa M. Amabile2. Spark Innovation through Empathic Design by Dorothy Leonard and Jeffrey F. Rayport3. Putting Your Company's Whole Brain to Work by Dorothy Leonard and Susaan Straus4. A Film Director's Approach to Managing Creativity by Eileen D. Morley and Andrew Silver5. What's Stifling the Creativity at CoolBurst by Suzy Wetlaufer6. The Discipline of Innovation by Peter F. Drucker7. Interpretive Management: What General Managers Can Learn from Design by Richard K. Lester, Michael J. Piore, and Kamal M. Malek8. Value Innovation: The Strategic Logic of High Growth by W. Chan Kim and Renee A. MauborgneAbout the Contributors Index
Table of contents:
1. How to Kill Creativity by Teresa M. Amabile2. Spark Innovation through Empathic Design by Dorothy Leonard and Jeffrey F. Rayport3. Putting Your Company's Whole Brain to Work by Dorothy Leonard and Susaan Straus4. A Film Director's Approach to Managing Creativity by Eileen D. Morley and Andrew Silver5. What's Stifling the Creativity at CoolBurst by Suzy Wetlaufer6. The Discipline of Innovation by Peter F. Drucker7. Interpretive Management: What General Managers Can Learn from Design by Richard K. Lester, Michael J. Piore, and Kamal M. Malek8. Value Innovation: The Strategic Logic of High Growth by W. Chan Kim and Renee A. MauborgneAbout the Contributors Index