The Hardware Startup
Building Your Product, Business, and Brand
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Hardware startups leveled off in 2014 after sharp increases the previous two years, but there’s no sign that IoT products have lost their luster, given their momentum in key economic sectors from health and energy to agriculture and financial services. In our biannual report, Hardware by the Numbers: Summer 2015, you’ll learn the most pertinent data behind the latest IoT trends.
Renee DiResta, Vice President of Business Development at Haven, not only reveals how many prominent accelerators around the world focus solely on hardware—and why startups participating in these programs are roughly split between B2B and B2C business models—but also examines the effect this emerging ecosystem is having in several industries, including:
Health: wearables constitute the majority of connected devices
Energy: "smart grids" continue to drive IoT adoption
Financial services/insurance: sensors help this industry move from actuarial tables to behavioral and usage data
Agriculture: conservation of resources and maximization of yield are at the forefront of IoT innovation
Logistics and Transportation: startups are making inroads with GPS, routing optimization tools, and more
Public sector: governments are moving down the path to instrumented cities
Download this free report and discover the opportunities awaiting hardware and software entrepreneurs in the IoT space.
Renee DiResta is Vice President of Business Development at Haven and a cofounder of the IoT Syndicate on AngelList. She was previously a principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. She also spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. Renee is the author of The Hardware Startup (O’Reilly).
Renee DiResta, Vice President of Business Development at Haven, not only reveals how many prominent accelerators around the world focus solely on hardware—and why startups participating in these programs are roughly split between B2B and B2C business models—but also examines the effect this emerging ecosystem is having in several industries, including:
Health: wearables constitute the majority of connected devices
Energy: "smart grids" continue to drive IoT adoption
Financial services/insurance: sensors help this industry move from actuarial tables to behavioral and usage data
Agriculture: conservation of resources and maximization of yield are at the forefront of IoT innovation
Logistics and Transportation: startups are making inroads with GPS, routing optimization tools, and more
Public sector: governments are moving down the path to instrumented cities
Download this free report and discover the opportunities awaiting hardware and software entrepreneurs in the IoT space.
Renee DiResta is Vice President of Business Development at Haven and a cofounder of the IoT Syndicate on AngelList. She was previously a principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. She also spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. Renee is the author of The Hardware Startup (O’Reilly).
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. * Validate your idea by learning the needs of potential users * Develop branding, marketing, and sales strategies early on * Form relationships with the right investment partners * Prototype early and often to ensure you're on the right path * Understand processes and pitfalls of manufacturing at scale * Jumpstart your business with the help of an accelerator * Learn strategies for pricing, marketing, and distribution * Be aware of the legal issues your new company may face
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