Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Gebundenes Buch

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Versandkostenfrei!
Versandfertig in 1-2 Wochen
289,99 €
inkl. MwSt.
PAYBACK Punkte
145 °P sammeln!
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, ...