Andere Kunden interessierten sich auch für
![Enhancing and Predicting Digital Consumer Behavior with AI]( "Enhancing and Predicting Digital Consumer Behavior with AI")
Enhancing and Predicting Digital Consumer Behavior with AI360,99 €![Enhancing and Predicting Digital Consumer Behavior with AI]( "Enhancing and Predicting Digital Consumer Behavior with AI")
Enhancing and Predicting Digital Consumer Behavior with AI275,99 €![Data-Driven Business Intelligence Systems for Socio-Technical Organizations]( "Data-Driven Business Intelligence Systems for Socio-Technical Organizations")
Data-Driven Business Intelligence Systems for Socio-Technical Organizations284,99 €![Data-Driven Business Intelligence Systems for Socio-Technical Organizations]( "Data-Driven Business Intelligence Systems for Socio-Technical Organizations")
Data-Driven Business Intelligence Systems for Socio-Technical Organizations222,99 €![International Perspectives on Socio-Economic Development in the Era of Globalization]( "International Perspectives on Socio-Economic Development in the Era of Globalization")
International Perspectives on Socio-Economic Development in the Era of Globalization161,99 €![Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era]( "Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era")
Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era249,99 €![Leveraging Consumer Behavior and Psychology in the Digital Economy]( "Leveraging Consumer Behavior and Psychology in the Digital Economy")
Leveraging Consumer Behavior and Psychology in the Digital Economy202,99 €
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.