Gebundenes Buch

Handbook of Research Methods in Consumer Psychology

Beschreibung

In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

Autor

Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech. Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 542
• Erscheinungstermin: 29. April 2019
• Englisch
• Abmessung: 260mm x 183mm x 33mm
• Gewicht: 1202g
• ISBN-13: 9780815352938
• ISBN-10: 081535293X
• Artikelnr.: 56925274