Handbook of Public Relations
Robert L. Heath
Gebundenes Buch

Handbook of Public Relations

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NEW IN PAPERBACK! `This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics".... The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user-friendly. A must for academi...