Curtis P. Haugtvedt / Paul M. Herr / Frank R. Kardes (eds.)

Gebundenes Buch

Handbook of Consumer Psychology

Beschreibung

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

Autor

Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.

Produktdetails

• Marketing and Consumer Psychology Series
• Verlag: Taylor & Francis Inc
• Seitenzahl: 1296
• Erscheinungstermin: 8. Februar 2008
• Englisch
• Abmessung: 261mm x 181mm x 63mm
• Gewicht: 2022g
• ISBN-13: 9780805856033
• ISBN-10: 080585603X
• Artikelnr.: 22959801