Richard Shotton, Michaelaaron Flicker

Broschiertes Buch

Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

Beschreibung

How did the world's best brands get so big? They had more than great products - they hacked the human mind and this book shows you how.

Autor

Richard is the founder of Astroten, a consultancy the applies behavioural science to marketing. He started his career in marketing 20 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before specialising in the application of behavioural science. Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Quartz. He tweets about the latest social psychology findings from the handle @rshotton.

Produktdetails

• Verlag: Pan Macmillan
• Seitenzahl: 224
• Altersempfehlung: ab 0 Jahre
• Erscheinungstermin: 30. September 2025
• Englisch
• Abmessung: 216mm x 135mm x 25mm
• Gewicht: 454g
• ISBN-13: 9781804091326
• ISBN-10: 1804091324
• Artikelnr.: 72181889