Hacking SaaS
An Insider's Guide to Managing Software Business Success
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Perpetual software licensing is dead. In fact, today's college graduates are unlikely to encounter it in their careers. That's because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors-and it's now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS's rapid rise resulted in a fragmented understanding of best practices for this dynamic, powerful business model. Eric Mersch is here to change that. Informative, in-depth, and inclusive, Hacking SaaS leverages Er...
Perpetual software licensing is dead. In fact, today's college graduates are unlikely to encounter it in their careers. That's because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors-and it's now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS's rapid rise resulted in a fragmented understanding of best practices for this dynamic, powerful business model. Eric Mersch is here to change that. Informative, in-depth, and inclusive, Hacking SaaS leverages Eric's twenty-plus years of executive finance experience to become the definitive book on managing SaaS business models. Eric's three-part compendium clarifies SaaS's components and their relationship to financial metrics while empowering readers to unlock the power of SaaS, create strong data-driven cultures in their companies, and fortify business performance.
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