Jay Conrad Levinson

Broschiertes Buch

Guerrilla Marketing with Technology Unleashing the Full Potential of Your Small Business

Beschreibung

"Guerrilla Marketing with Technology" shows entrepreneurs how virtually every aspect of a small business can be enhanced through technology--from creating and distributing newsletters to staying a head of industry trends. Includes a Glossary of key terms, an IQ quiz, case examples of pioneering companies, and more.

Autor

Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

Produktdetails

• Verlag: Basic Books
• Seitenzahl: 224
• Erscheinungstermin: 10. Oktober 1997
• Englisch
• Abmessung: 234mm x 155mm x 14mm
• Gewicht: 313g
• ISBN-13: 9780201328042
• ISBN-10: 0201328046
• Artikelnr.: 21279386