Growth Strategies and Business Performance Optimization
Armel Djomou Yangwa
Broschiertes Buch

Growth Strategies and Business Performance Optimization

Case of the Tobacco Industry in Cameroon

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As the economic environment becomes more and more competitive, it becomes crucial for companies, whatever their sector of activity, to define strategies not only to remain in the market, but also to grow their activities in the interest of sustainability and increased profit. This research project, based on my Master's thesis, aims to evaluate the growth strategies adopted by companies in the tobacco industry in Cameroon. Like any other sector, the tobacco industry contributes significantly to the economic and social development of the country and therefore affects the economic performance of ...