Growth Dynamics in New Markets

Growth Dynamics in New Markets

Improving Decision Making Through Model-Based Management

Versandkostenfrei!
Versandfertig in über 4 Wochen
58,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
29 °P sammeln!
An innovative simulation-based approach for strategic decision making when launching new productsGrowth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to he...