Ian Patterson

Gebundenes Buch

Growing Older

Tourism and Leisure Behaviour of Older Adults

Beschreibung

Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.

Autor

Ian Patterson was formerly at the University of Queensland, Australia.

Produktdetails

• Verlag: Cab International
• Seitenzahl: 240
• Erscheinungstermin: 24. Oktober 2006
• Englisch
• Abmessung: 237mm x 165mm x 20mm
• Gewicht: 594g
• ISBN-13: 9781845930653
• ISBN-10: 1845930657
• Artikelnr.: 22068446