Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
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Praise for Greentailing "In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."-- Fred Morganthall, President, Harris Teeter "At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today ...
Praise for Greentailing "In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."-- Fred Morganthall, President, Harris Teeter "At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." -- Robert Dotson, CEO and President, T-Mobile USA, Inc. In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies. In addition to the concept of greentailing, authors Stern and Ander explore five other major trends in the industry--from growth of experiential retailing to the selling of services, not just products. For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants.
