Green to Gold
How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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From the Publishers Weekly review: "Two experts from Yale tackle the business wake up call du jour environmental responsibility from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long term sustainable course," Esty and Winston label the forward thinking, green friendly (or at least green acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company s bottom line, customers, suppliers and reputation. Foll...
From the Publishers Weekly review: "Two experts from Yale tackle the business wake up call du jour environmental responsibility from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long term sustainable course," Esty and Winston label the forward thinking, green friendly (or at least green acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys watchdogs and industry associations, mostly working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
