Green Marketing in Hospitality Industry
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Green marketing in the hospitality industry represents a strategic and ethical approach aimed at promoting goods, services, and practices with a strong emphasis on sustainability. This involves leveraging the ecological attributes of products or services, along with sustainable business and management practices, to enhance brand value and appeal to environmentally conscious consumers. The essence of green marketing lies in its ability to communicate the environmental benefits of a product or service, thereby differentiating it in the market and aligning it with the values of eco-aware customer...
Green marketing in the hospitality industry represents a strategic and ethical approach aimed at promoting goods, services, and practices with a strong emphasis on sustainability. This involves leveraging the ecological attributes of products or services, along with sustainable business and management practices, to enhance brand value and appeal to environmentally conscious consumers. The essence of green marketing lies in its ability to communicate the environmental benefits of a product or service, thereby differentiating it in the market and aligning it with the values of eco-aware customers.The book "Green Marketing in Hospitality Industry" is a comprehensive guide structured into eight chapters, each addressing a crucial aspect of integrating sustainability with marketing practices in the hospitality sector. It aims to equip industry professionals, marketers, and academics with the knowledge and tools needed to implement and promote green marketing strategies effectively.
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