Andrew Benett, Ann O'Reilly, Cavas Gobhai

Broschiertes Buch

Good for Business

The Rise of the Conscious Corporation

Mitarbeit: Welch, Greg

Beschreibung

In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.

Autor

Andrew Benett is co-CEO of marketing communications agency Euro RSCG NY and global chief strategy officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's "40 Under 40."

Produktdetails

• Verlag: Macmillan Education
• Seitenzahl: 256
• Erscheinungstermin: 23. November 2010
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 260g
• ISBN-13: 9780230103450
• ISBN-10: 0230103456
• Artikelnr.: 29932045