Global Television
Co-Producing Culture
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The face of U.S. television broadcasting is changing in ways that are both profound and subtle. "Global Television" uncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation. Focusing on how the process of internationally made programming such as "Highlander: The Series and The Odyssey"OCoamusingly dubbed OC EuropuddingOCO and OC commercial white breadOCOOCoare changing television into a transnational commodity, Barbara Selznick considers how this mode of productionOCoas a means by which t...
The face of U.S. television broadcasting is changing in ways that are both profound and subtle. "Global Television" uncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation. Focusing on how the process of internationally made programming such as "Highlander: The Series and The Odyssey"OCoamusingly dubbed OC EuropuddingOCO and OC commercial white breadOCOOCoare changing television into a transnational commodity, Barbara Selznick considers how this mode of productionOCoas a means by which transnational television is createdOCohas both economic rewards and cultural benefits as well as drawbacks. "Global Television" explores the ways these international co-productions create a OC globalOCO culture as well as help form a national identity. From British OC brandOCO programming (e.g, "Cracker") that airs on A&E in the U.S. to childrenOCOs television programs such as "Plaza Sesamo," and documentaries, Selznick indicates that while the style, narrative, themes and ideologies may be interesting, corporate capitalism ultimately affects and impacts these programs in significant ways.
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