Sali Li, Noman Ahmed Shaheer

Broschiertes Buch

Global Strategy

A Market Creation Approach

Beschreibung

Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

Autor

Sali Li is a Professor and Distinguished Research Fellow at the Sonoco International Business Department at the Darla Moore School of Business. Professor Li teaches Global Strategy and Negotiation courses in the MBA, PhD, and Executive Education programs and has received several teaching awards. Professor Li¿s current work explores how digital platform ecosystems innovate, iterate, and internationalize. His work has been published or is forthcoming in: the Academy of Management Review, Harvard Business Review, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Organization Science, Strategic Management Journal, etc. His research on the internationalization of digital innovation was awarded the Rugman Prize by the Academy of International Business. Professor Li's research has also won the Lazardis Award for the Journal of Business Venturing's Best Paper of the Year in 2020, the Temple/AIB Best Paper Award at the Academy of International Business, and the GWU-CIBER Best Paper Award on Emerging Markets at the Academy of Management.  In addition, he also serves as a consulting editor at the Journal of International Business Studies, and an associate editor of the Journal of World Business.

Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 624
• Erscheinungstermin: 24. Januar 2025
• Englisch
• Gewicht: 1134g
• ISBN-13: 9781071894187
• ISBN-10: 1071894188
• Artikelnr.: 71909553