Broschiertes Buch

Global Strategies in Retailing

Asian and European Experiences

Herausgeber: Dawson, John; Mukoyama, Masao

Beschreibung

Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.

Autor

John Dawson is Emeritus Professor at the Universities of Edinburgh and Stirling, both in the UK. He has been researching issues in international retailing over the last 20 years and has supervised a number of doctoral students in the area. His recent visiting positions include Visiting Researcher at the University of Valencia, Spain and Distinguished Professor at UMDS, Japan. He has been author or editor of over 20 books and is the founding co-editor of International Review of Retail, Distribution and Consumer Research Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan. He has published many papers on international retailing, including 'Toward the Emergence of Pure Global' (in Japanese), and is one of pioneers in international retailing research in Asia.

Produktdetails

• Routledge Studies in International Business and the World Economy
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 272
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 234mm x 156mm x 15mm
• Gewicht: 426g
• ISBN-13: 9780367867492
• ISBN-10: 0367867494
• Artikelnr.: 58439226