Global Competitive Strategy of Telenor
in Emerging Markets of South Asia
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Even though Telecom is relatively new and constantly evolving industry exhibiting abundance opportunities for growth, however the flourishing mobile markets in U.S and Europe were seen to be reaching a saturated state. This saturation created need for these mature telecom operators to seek business opportunity outside in the Asian, African, South American and potentially other emerging markets. Specifically the markets in Asia for example Thailand, Malaysia, India etc offer business attraction along with possibilities of enormous mobile penetration inspiring large number of outside mobile oper...
Even though Telecom is relatively new and constantly evolving industry exhibiting abundance opportunities for growth, however the flourishing mobile markets in U.S and Europe were seen to be reaching a saturated state. This saturation created need for these mature telecom operators to seek business opportunity outside in the Asian, African, South American and potentially other emerging markets. Specifically the markets in Asia for example Thailand, Malaysia, India etc offer business attraction along with possibilities of enormous mobile penetration inspiring large number of outside mobile operators to move into these markets in recent past, Telenor(Norwegian Telecom Operator) being one of them. The purpose of this dissertation is to describe and analyze the Global Competitive Strategy of Telenor in terms of entry modes and management of control in Asian region. Based on the lessons learned, dissertation provides recommendations and guidelines to enter into prospective untapped emerging markets.
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