Global Class
How the World's Fastest-Growing Companies Scale Globally by Focusing Locally
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"Global is the new agile. The business world has changed, and to stay ahead, companies have to think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A revision to the agile methodology is necessary to better balance the need to localize with the complexity that localization and managing a global footprint creates. To date, business leaders have had to learn how to scale globally the hard way, through trial, error, and failure, since no guidebook existed to light the way...until now. Enter ...
"Global is the new agile. The business world has changed, and to stay ahead, companies have to think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A revision to the agile methodology is necessary to better balance the need to localize with the complexity that localization and managing a global footprint creates. To date, business leaders have had to learn how to scale globally the hard way, through trial, error, and failure, since no guidebook existed to light the way...until now. Enter Global Class. Global Class is the playbook that teaches professionals with global aspirations how to develop the mindset, culture, and strategies to successfully build global businesses. Through case studies and insights from over 200 of the world's fastest growing companies, McDaniel and Wehage illuminate what the new class of successful global businesses ("Global Class Companies") do to succeed, who are part of their high performing teams and how they do it. From market entry to global growth, Global Class introduces a comprehensive toolkit of practical frameworks that provide a blueprint for how to build and manage a company at global scale. No matter whether you are considering entering your first international market, have a mature global presence, or are looking to build a career in international business, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages"--Provided by publisher.
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