Laurence Minsky, Ilan Geva

Broschiertes Buch

Global Brand Management

A Guide to Developing, Building & Managing an International Brand

Beschreibung

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Autor

Laurence Minsky is Associate Professor, School of Media Arts, Columbia College Chicago, and author of many leading books on advertising, branding, and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions. His consulting practice serves a broad range of B2C and B2B clients from the emerging to global leaders. Ilan Geva is Adjunct Professor at the University of Chicago and DePaul University, and was formerly Design Head and Creative Director at Ogilvy & Mather, Leo Burnett, Frankel & Co., and several internationally renowned agencies. He currently runs Ilan Geva & Friends, a leading branding consultancy based in Chicago.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 8553
• Seitenzahl: 328
• Erscheinungstermin: 3. November 2019
• Englisch
• Abmessung: 244mm x 170mm x 21mm
• Gewicht: 584g
• ISBN-13: 9780749483609
• ISBN-10: 0749483601
• Artikelnr.: 56893870