Richard S Tedlow

Broschiertes Buch

Giants of Enterprise

Seven Business Innovators and the Empires They Built

Beschreibung

Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.

Autor

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.

Produktdetails

• Verlag: Harper Business
• Seitenzahl: 544
• Erscheinungstermin: 1. Juli 2003
• Englisch
• Abmessung: 203mm x 133mm x 32mm
• Gewicht: 678g
• ISBN-13: 9780066620367
• ISBN-10: 0066620368
• Artikelnr.: 21822111