Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
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Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy. This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it's also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget. Full of frameworks, hacks, tips, i...
Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy. This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it's also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget. Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: "This book...will help you take your marketing to the next level without having to increase your budget a dollar." In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes: * Demystify digital marketing * Do more with less * Build a standout brand that cuts through the clutter * Create relevant and engaging content for social media * Connect with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
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