Geodemographics, GIS and Neighbourhood Targeting

Geodemographics, GIS and Neighbourhood Targeting

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Geodemographics is the analysis of information about people and their locations and how this can be put to use in marketing, human resource development, resource planning, service delivery and other areas of business. It involves the use of computer software-especially mapping and GIS (geographical information systems) software-to display and analyze geodemographic information. Geodemographics focuses on the methods, theory, and classification techniques for geodemographics and commercial classification products.