Gamification Practices for Service Ecosystem Experiences
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Gamification Practices for Service Ecosystem Experiences

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Gamification has emerged as a powerful strategy for enhancing engagement and motivation within service ecosystems. By using game design elements such as rewards and narratives into service interactions, companies can transform routine experiences into dynamic journeys. Where multiple stakeholders co-create value through interconnected networks, gamification practices offer new ways to align interests and enrich user experiences across digital and physical touchpoints. Using gamification in shaping service ecosystem experiences can also strengthen stakeholder relationships and generate meaningf...