Game Plan

The Definitive Playbook for Selling in the Connection Culture

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ABOUT GAME PLAN Building relationships is essential in having a successful business. We are living in the ¿connection erä where there are a variety of ways to build relationships, but for some reason we feel we are more disconnected from each other than ever before. Barhorst uses real life examples, compelling facts and humor to teach life lessons and techniques for building lasting relationships that can last a lifetime. Warren Barhorst is an entertaining, straightforward, smart entrepreneur that has an impressive, rare ability to teach you how to make your business and business relationshi...

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Warren Barhorst is the founder and CEO of Iscential, a Texas-based risk management, insurance, and financial services firm. Warren holds a bachelor of science in industrial distribution from Texas A&M University and holds the LUTFC designation. He is a licensed risk manager, General Lines property casualty agent, General Lines life and health agent, as well as a FINRA Series 6, 7, 24, 63, and 65 registered representative. Warren is a qualifying lifetime member of the prestigious Million Dollar Round Table. Iscential is nationally recognized with the highest accolades from its industry and associations, including the honor of being listed as one of the Best Places to Work by Texas Monthly magazine and the Houston Business Journal. Iscential was also named one of the Best and Brightest Companies to Work For by the National Association for Business Resources. The company is frequently featured on Inc. Magazine's five thousand fastest-growing private companies list and Warren was honored to receive Ernst & Young's Entrepreneur of the Year award for the Houston Gulf Coast area in business services. Additionally, Iscential was featured on the cover of the June 2012 issue of Smart Business magazine with an article titled "E is for Enthusiasm" detailing how the firm's core beliefs and values have driven its success. In late 2013, the University of Houston conferred on Warren an honorary diploma for excellence in mentoring. Wonderlic, the employment assessment company, recently released their 2014 Most Engaging Leader chart, and Warren topped the list. Warren volunteers his time to Texas A&M University and serves as a past president and current vice chairman of Jackie Sherrill's Twelfth Man Kickoff Team Foundation. Warren is also a member of the Twelfth Man Foundation Council of Athletic Ambassadors, the Texas A&M Medical School's Rapport Society, as well as the University's Industrial Distribution Degree Industry Advisory Board. He also serves as a mentor for the University of Houston's Wolff Center for Entrepreneurship. Warren's passion for financial literacy and business success frequently has him presenting from coast to coast and from fourth-grade classrooms to executive boardrooms. He is driven to educate others about how to make wise choices that will positively impact their personal and business financial future. Rusty Burson is the director of membership and communications at Miramont Country Club in Bryan, Texas. He previously spent sixteen years as the associate editor with Twelfth Man Magazine at Texas A&M University. Burson, a 1990 graduate of Sam Houston State, originally began his career in journalism with newspapers in Galveston and Fort Worth. He has written sixteen other books, including one other publication with Barhorst. Burson and his wife, Vannessa, reside in College Station, Texas.