Fundamentals of Production Logistics

Fundamentals of Production Logistics

Theory, Tools and Applications

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be copied. Selectively improving performance is thus generally not enough to sustainably fortify a company's position. It generally provides only short-term improved results and instead of leading to a substantial change in competitive relations it at best gains time [Wild-98]. Sustainable advantages are only attainable when a strategic master plan is - veloped based on an analysis of corporate strengths and weaknesses and customer demands. Furthermore, it has to be built on coordinated measures and a comp- hensive examination in order to not only be able to design and implement it, but to als...