Natalie Marie Dunbar
Broschiertes Buch

From Solo to Scaled

Building a Sustainable Content Strategy Practice

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Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice--for example, content writers, UX researchers and designers, Design Operations leaders and progra...