From Acorns
How to Build a Brilliant Business
Versandkostenfrei!
Nicht lieferbar
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.
From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.
From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.
Product Description
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.
From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.
From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.
Backcover
Fantastic! I wish this book was around when I started in business.
Sir Tom Hunter
This book could make you a fortune. Packed with tips, invaluable insights and sound advice.
The Sunday Post
The best book for starting your own business. Its simple-to-read advice from someone whos been and done it and got the T-shirt.
Esquire magazine
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what lies ahead. Most start-up guides make that feeling worse by overloading you with information, yet missing out the essentials you need to focus on to succeed.
From Acorns is different. Free from jargon and full of practical tips, wisdom and inspiration from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
An instant bestseller on launch, From Acorns has helped countless people build brilliant businesses. Now in its second edition, its been expanded to include information for small start-ups and those with ambitious growth plans. Inside youll find:
The entrepreneurs Ten Commandments
When to use crying as a negotiating technique
Eleven ways to come up with a brilliant idea
Make yourself a better entrepreneur in three exercises
The Wizard of Oz school of marketing
Slaying the dragons how to win at pitches
Ask the bride to dance how to get a mentor
Table of Contents The entrepreneurs ten commandments
Preface to the second edition
The From Acorns Website
How to make our country more successful
Acknowledgements
1. Oaks from small acorns grow
2. What is it like?
The downside
The upside
3. What is an entrepreneur, and am I one?
Do I have to be born an entrepreneur?
What type of entrepreneur am I?
4. How to become an entrepreneur
Make yourself a bigger risk taker
Exercise One: Kill your McTaggarts
Exercise Two: Confront your fears
Exercise Three: Become an immigrant
5. Whats your motivation?
The 5 second multi-millionaire test
Polish your dreams
6. Some very useful skills
Assertiveness
Time management
The ability to listen
7. Your million-pound business idea
Eleven ways to come up with a brilliant business idea
How to come up with creative ideas
8. Turning your idea into a business plan
Three rules of business plans
What does a funder look for in your business plan?
Financial forecasts
Your revenue
How to forecast your sales
Your costs
Break-even point
Business plan checklist
What should go in your plan
9. Lower risk ways to start in business
Lower-risk start-up strategies
Franchising:
The beauty of bootstrapping
Some bootstrapping techniques
Working from home vs. from an office
Avoiding Partnershaft
10. Raising finance
Sources of finance
How to get a bank to lend you money
The Princes Trust
Government support
11. The dreaded legals
Red tape busting
Get a legal MOT
Avoiding disputes
Should I be a limited company?
12. Guerrilla marketing
Your product or service
Building a big brand on a small budget
Smoke and mirrors the Wizard of Oz approach to branding
Branding rules
What name for your business?
13. Your place or mine?
Getting a good location without paying the earth
Remote selling e-commerce, phone and mail order
14. Getting your price right
Six reasons not to be cheap as chips
Pricing strategies
What if my industry is VERY price-sensitive?
15. Getting your customers
The magic number 4
The sales funnel
Identifying your first leads
16. How to become a hot sales person without selling your soul to Lucifer
Prepare yourself for rejection
Keeping your pecker up
Making a sales call
Face-to-face selling
17. How to win pitches
Phase 1: Foreplay
Phase 2: The action
Phase 3: The morning after
18. Promotion: How to get more customers
Step One: Keep your customers loyal
Step Two: Sell more stuff to your loyal customers
Step Three: Build word-of-mouth marketing
Other promotion
19. Keeping hold of your cash
Cash is king
The ten golden commandments of getting paid
20. Aunty Nans guide to keeping your books
Basic book-keeping
Cash in hand
Using an accountant
21. Tax
Income tax.
VAT
The system
Tax dodging and cash in hand
22. Taking on staff
Can you afford not to employ someone?
Alternatives: Outsourcing and freelancers
What to look for in a member of staff
How to find talented people
The interview process
How to be a good boss
When a staff member leaves
Recruiting sales baboons
23. Your growth strategy
Some simple strategy tips
Getting good advice
How to hunt a mentor
Getting advice from professionals and consultants
24. Dealing with failure
Learn to love failure
Should I give up?
Vampire businesses
25. Mojo medicine
What makes happiness?
Surround yourself with supporters
Take a break - throw a sickie
Looking after yourself
Dont hide under the duvet
Dont be good, be brilliant!
Its not your fault
Handling stress
Take a brave pill!
Useful contacts
Good business resources
Motivational books and films
Networking sites
Government support
For young people
For women
Business support groups
From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.
From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.
Product Description
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.
From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.
From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.
Backcover
Fantastic! I wish this book was around when I started in business.
Sir Tom Hunter
This book could make you a fortune. Packed with tips, invaluable insights and sound advice.
The Sunday Post
The best book for starting your own business. Its simple-to-read advice from someone whos been and done it and got the T-shirt.
Esquire magazine
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what lies ahead. Most start-up guides make that feeling worse by overloading you with information, yet missing out the essentials you need to focus on to succeed.
From Acorns is different. Free from jargon and full of practical tips, wisdom and inspiration from countless entrepreneurs, its the only guide that tells you exactly what you need to know no frills, no complications.
An instant bestseller on launch, From Acorns has helped countless people build brilliant businesses. Now in its second edition, its been expanded to include information for small start-ups and those with ambitious growth plans. Inside youll find:
The entrepreneurs Ten Commandments
When to use crying as a negotiating technique
Eleven ways to come up with a brilliant idea
Make yourself a better entrepreneur in three exercises
The Wizard of Oz school of marketing
Slaying the dragons how to win at pitches
Ask the bride to dance how to get a mentor
Table of Contents The entrepreneurs ten commandments
Preface to the second edition
The From Acorns Website
How to make our country more successful
Acknowledgements
1. Oaks from small acorns grow
2. What is it like?
The downside
The upside
3. What is an entrepreneur, and am I one?
Do I have to be born an entrepreneur?
What type of entrepreneur am I?
4. How to become an entrepreneur
Make yourself a bigger risk taker
Exercise One: Kill your McTaggarts
Exercise Two: Confront your fears
Exercise Three: Become an immigrant
5. Whats your motivation?
The 5 second multi-millionaire test
Polish your dreams
6. Some very useful skills
Assertiveness
Time management
The ability to listen
7. Your million-pound business idea
Eleven ways to come up with a brilliant business idea
How to come up with creative ideas
8. Turning your idea into a business plan
Three rules of business plans
What does a funder look for in your business plan?
Financial forecasts
Your revenue
How to forecast your sales
Your costs
Break-even point
Business plan checklist
What should go in your plan
9. Lower risk ways to start in business
Lower-risk start-up strategies
Franchising:
The beauty of bootstrapping
Some bootstrapping techniques
Working from home vs. from an office
Avoiding Partnershaft
10. Raising finance
Sources of finance
How to get a bank to lend you money
The Princes Trust
Government support
11. The dreaded legals
Red tape busting
Get a legal MOT
Avoiding disputes
Should I be a limited company?
12. Guerrilla marketing
Your product or service
Building a big brand on a small budget
Smoke and mirrors the Wizard of Oz approach to branding
Branding rules
What name for your business?
13. Your place or mine?
Getting a good location without paying the earth
Remote selling e-commerce, phone and mail order
14. Getting your price right
Six reasons not to be cheap as chips
Pricing strategies
What if my industry is VERY price-sensitive?
15. Getting your customers
The magic number 4
The sales funnel
Identifying your first leads
16. How to become a hot sales person without selling your soul to Lucifer
Prepare yourself for rejection
Keeping your pecker up
Making a sales call
Face-to-face selling
17. How to win pitches
Phase 1: Foreplay
Phase 2: The action
Phase 3: The morning after
18. Promotion: How to get more customers
Step One: Keep your customers loyal
Step Two: Sell more stuff to your loyal customers
Step Three: Build word-of-mouth marketing
Other promotion
19. Keeping hold of your cash
Cash is king
The ten golden commandments of getting paid
20. Aunty Nans guide to keeping your books
Basic book-keeping
Cash in hand
Using an accountant
21. Tax
Income tax.
VAT
The system
Tax dodging and cash in hand
22. Taking on staff
Can you afford not to employ someone?
Alternatives: Outsourcing and freelancers
What to look for in a member of staff
How to find talented people
The interview process
How to be a good boss
When a staff member leaves
Recruiting sales baboons
23. Your growth strategy
Some simple strategy tips
Getting good advice
How to hunt a mentor
Getting advice from professionals and consultants
24. Dealing with failure
Learn to love failure
Should I give up?
Vampire businesses
25. Mojo medicine
What makes happiness?
Surround yourself with supporters
Take a break - throw a sickie
Looking after yourself
Dont hide under the duvet
Dont be good, be brilliant!
Its not your fault
Handling stress
Take a brave pill!
Useful contacts
Good business resources
Motivational books and films
Networking sites
Government support
For young people
For women
Business support groups
Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's the only guide that tells you exactly what you need to know - no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business - whether your plans or modest or on a grand scale, this book helps you get it right first time around.
