fritz and goliath

fritz and goliath

How to build a successful business from scratch Englische Ausgabe: A start-up story with tips and insights told by the founder

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The original and authentically candid success story of fritz-kolaThe story of fritz-kola is unbelievable: founded in 2003 with just 7,000 euros in startup capital (and no overdraft limit) from a student dorm in an extremely shirtsleeve style. The founders, Marco Wiegert and his now-departed partner, commissioned two versions of caffeine-rich sodas from small breweries and let their friends try out which one tasted better at a party. The party lasted until 10 a.m. The winning mix had been found, showing that fritz-kola tastes good (less sweet, more lemon) and packs a caffeine punch.The two then...