Frame It Again
José Luis Bermúdez
Gebundenes Buch

Frame It Again

New Tools for Rational Decision-Making

Versandkostenfrei!
Sofort lieferbar
15,99 €
inkl. MwSt.
PAYBACK Punkte
8 °P sammeln!
Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that these are really two sides of the same coin. Frame It Again sheds new l...